Where to begin? In this press release Einstein basically says they have failed to find a sponsor for the Kramnik-Leko classical world championship match. This is the confirmation of what we knew (else they would have announced one), but it's a good and honorable thing for Einstein to announce this instead of keeping the world wondering and the journalists wondering if they will have to dash off to Budapest on short notice.
I wish the good people of Einstein the best of luck in and out of chess. The idea of a company trying to make money from chess didn't pan out. The only model that has worked has been investing in chess for publicity (see X3D and their events). Trying to make cash from chess has been a bust at that level.
As I mentioned in DD 93, this leaves the door open for Carsten Hensel. He represents both Leko and Kramnik and in today's interview at ChessBase.com he sounds confident of finding sponsorship for the match himself. No doubt. I'd be shocked if Hensel didn't have Plan B, C, and W already in mind. It doesn't seem unreasonable to assume that a player's representative might think the best thing would be to wait until the Einstein contract expired. If Einstein can't put anything on the table, why give them a piece of the pie, the logic would go.
I expect a polite mourning period and then a Kramnik-Leko announcement in July for a match in December. It seems unlikely that the name Einstein will be attached to it in more than name only. Migstradamus has spoken!
I do wonder if both players having the same business representative helps or hinders the match. I would assume Leko's financial demands would be much less than Kramnik's. He wants a shot at the title, Kramnik already has it. But there won't be any pressure put on since one guy is handling the negotiations for both sides, so it comes down to what he is happy with.