The Dortmund supertournament starts today. They have already made news by canceling live internet broadcasting of the games. Chess fans have been spoiled by free live broadcasts at a wide variety of locations for years. Far more people watch rebroadcasts at Playchess.com and the ICC than at the official sites. It would almost be nice if they could reserve rights to the broadcast of moves and use these for sponsorship, but they can't.
Free broadcasts provide general PR for the event, but little or nothing for the sponsors of the event, unless, as in Linares and Dortmund, the town itself is one of the sponsors and name recognition is a factor. Two-thirds of international news entries containing "Dortmund" are about the big Borussia Dortmund football team. And only bullfight fanatics knew about Linares.
Unless the organizers feel they are gaining something from a live broadcast, why pay for one? Well, the costs are minimal (zero, since Playchess would do it) and goodwill in the chess community is a pretty good reason, you would think. The reason they gave for the cancelation, to attract more visitors to the tournament, sounds ridiculous. The games are available online right after the round. Do they think people are so excited at the prospect of watching live chess they will leave their homes and go to Dortmund when they can't watch live online? Maybe a few dozen people who live in the area would do this, tops. Nobody is coming from abroad based on this change, especially since they announced it just days before the first round.
The rest of the world will be annoyed, and will realize that waiting a few hours to see the games isn't a tragedy. Most fans never watch live anyway, but they are the most dedicated, passionate group around. You want to keep them happy and leverage that passion, not flush it. It would be nice to see a flood of spectators at any chess event, of course. But throwing away a live online crowd of five to ten thousand people so casually is foolish.
To think "other sites steal the broadcast so we'll pack up our pieces and go home" is small-minded. But if you're not interested in goodwill and PR, it's not at all clear why you should pay for a broadcast. And nobody else will pay real money for the rights since other sites will just take the moves you show for free. Adding value with commentary and multimedia will attract viewers to your broadcast, but then it starts to cost real money. Of course the ICC and Playchess should still be happy to show the games at their own expense, so the Dortmund folks may actually be serious about believing this will increase tourism.
So, coming around to explaining the question mark in the title, why SHOULD Dortmund have a live broadcast? Are 10 more spectators in the tournament hall worth more than 10,000 online? Remember that most of them aren't watching at the Dortmund website.