A few weeks ago I received an e-mail from GM Robert Fontaine asking if I'd like to participate in the "World Chess Beauty Contest."
When I went to the site, I was subjected to an image showing a group of cartoon-like forms of women lined up against a rating chart. According to the description of the contest, female players voluntarily submit their photos for evaluation. Visitors to the site serve as judges rating the contestants – from their looks only – on a scale from 1600 to 2700. To the creators, this "grandiose" idea was designed in order to promote women’s chess.
Rather than promote chess, it promotes that women's looks are all-important. Feelings are liable to be hurt by low ratings and unkind comments. And why do they keep calling the participants girls when most of the women are over 18? There is one nine year old participant – if that’s a joke, I’m not laughing.
Sorry guys, but I find this idea as grandiose and innovative as the Scholar's Mate.
There is nothing wrong with making chess sexier by highlighting the hip, interesting players who participate. But I find the World Chess Beauty contest project misguided and juvenile and would be embarrassed to be a part of it. Sure, many other sports have similar contests – one of the disturbing aspects of this one is that the arbiters and creators are not anonymous fans, but prominent members of the chess community who are very proud of their idea. Would you ever see Tiger Woods bragging about how he started a golf-babe contest?
And what if there were a corresponding contest to rate the appearance of men? No one would take this seriously since men are not judged on the basis of their looks as women often are. (I write about this topic at length in my book Chess Bitch: Women in the Ultimate Intellectual Sport.)
On a positive publicity note, March 1, 2005 was a great day for women's chess in America. Susan Polgar was featured in the Wall Street Journal. On the same day, Irina Krush and Zhu Chen played the most public women's match ever in America in the Accoona match held in the ABC Studios in Times Square.
I recently started playing poker and I'm constantly comparing it to chess. (More on this in a future entry.) Watching the World Poker Tour makes me think that events like the Accoona match really could make it on TV. Poker players are no more charismatic or exciting than chess players like Zhu Chen or Irina Krush. What makes the WPT fascinating to the average Joe or Sue are the pumped up commentary, pre-game interviews, snazzy editing, and large prize funds. I believe that with all these elements chess too could make for thrilling television.
[2002 and 2004 US women's champion Jennifer Shahade of Brooklyn contributes monthly to the Black Belt newsletter, from which this is an excerpt.]
[Update: Many excellent comments have been added. One of the beauty contest site's inventors, Arthur Kogan, has posted.]